Geoforce Welcomes New Senior Vice President of Sales

– Geoforce, Inc, a global leader in equipment track and trace and asset utilization solutions for the oil and gas industry, announced the appointment, effective today, of Richard Coffman as Senior Vice President of Sales. 

Mr. Coffman brings to Geoforce more than twenty-five years of successful enterprise sales and sales management experience in a variety of organizations including start-up, rapid growth and Fortune 500 companies. He has started, led or contributed to high growth teams that have evolved from inception to over $100 million in annual revenue.

Prior to Geoforce, Richard served as VP of Sales leading the Federal group at AccessData. There he was responsible for the sales and marketing of the company’s cybersecurity, eDiscovery/litigation support and forensics portfolio to the federal sector, leading a forty-five percent year over year growth within the group. Earlier in his career, Richard was responsible for the enterprise software sales efforts of StoredIQ (acquired by IBM Corporation) and Kazeon (acquired by EMC Corporation), which resulted in new relationships with Cameron, Hess, Transocean, EOG, Weatherford and many others in the oil & gas industry. Prior to that Richard led high growth teams at BMC Software, IBM Corporation and Bindview (acquired by Symantec).

Based out of Geoforce’s headquarters in Coppell, Texas, Mr. Coffman will have overall responsibility for the company’s worldwide sales organization, including its sales teams in the United States, the United Kingdom, Brazil, and Australia.

“While we’ve grown quite rapidly since inception, even more growth and evolution is to come, given the increasing demand for global traceability of oilfield equipment,” said James MacLean, III, President & CEO of Geoforce. “With his experience leading and scaling sales organizations, Richard Coffman is the ideal executive to lead our global sales team as we expand into new customer segments and international markets.”

“With all the new products, services, and offices that launched in just the first half of 2014, it’s a great time to be joining Geoforce,” said Mr. Coffman. “The opportunity to expand our base of over 350 customers, while building new markets for our asset management solutions, truly intrigues me and will be my primary focus at Geoforce.”


About Geoforce, Inc.

Geoforce’s equipment “track and trace” and asset utilization solutions are built for the unique requirements of the oil and gas industry. The company provides operational support services in all of the key North American Shale basins, the Gulf of Mexico, and numerous international producing regions.  Geoforce has deployments on six continents with over 350 companies.   Its customers include many of the international super major operating companies, most of the major international oilfield services companies, as well as hundreds of mid-size and regionally-focused O&G operators, service providers, and equipment rental companies.

Geoforce’s intuitive, reliable and scalable solutions – developed through extensive oil and gas industry experience – include: efficient asset location and retrieval, rental invoice auditing, service delivery verification, inspection compliance, equipment maintenance alerts, and a host of others.  Many O&G companies consider Geoforce to be a key operating partner, due to the depth of its industry focused solutions, which has resulted in Geoforce having the largest satellite asset tracking deployment in the oilfield.

Geoforce is headquartered near Dallas/Fort Worth international airport, with research and development offices in Bozeman, Montana.  Geoforce do Brasil is located in Macae, Brazil. Geoforce Australia is located in Perth, Australia.

Media contact:

Chelsea Nivens
[email protected]

About Geoforce

Combining a cloud-based software platform with ruggedized GPS tracking devices, Geoforce’s Track and Trace solutions bring control to even the most remote field operations. Our asset tracking devices are built for the world’s toughest field operators in these industries: oil and gasrailconstructionminingtransportationgovernment/defense, and agriculture. Today more than 1,300 customers track 150,000+ assets in almost 100 countries. Headquartered in Dallas, Texas, Geoforce operates a research and development office in Bozeman, Montana. Sales and support offices are maintained throughout the U.S. and in Brazil, Australia, and Canada.

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